Adoptive White Papers
CREATIVE DIRECTOR | OSCAR VALDEZ
when adoptive released a few white papers to coincide with some projects we were working on, we realized they were very text heavy with little to no visual elements. my role was to explore a few new options to make them more engaging. i tried a layout redesign as well as the option to maintain the current design with a few original illustrations to break up the text. completed at adoptive in new york, ny.