ART DIRECTION, PHOTOGRAPHY, design | ALEX FRIEND
CONTENT MANAGER | romy erdos
CONTENT DIRECTOR | MELISSA ELLIOTT
"make every day a saturday" is the motto of new korean skincare brand, saturday skin. we used the fun visual language and fresh ingredients to pull together a series of quirky social media photos used in both facebook and instagram. completed at ca creative in new york, ny.
when saturday skin first approached us about starting their Instagram feed, they didn't have any product photography. so, we took it upon ourselves to style and take photos of the products, both in the context of real life and in stylized situations.
saturday skin is blessed with a fun visual language and that helped us use facebook to encourage people to check out their brand story. by introducing people to the products using quirky ingredient introductions and how-tos, we're able to connect with the consumer using more than just a typical online presence.