Yale Medicine

Yale Medicine

creative director | oscar valdez
designer | alex friend

yale medical group was looking for a new name and a new branding system: yale medicine. we were tasked with creating a new word mark for them as well as fleshing out an entirely new visual language. my responsibilities included designing the wordmark (to fit with a variety of different lock ups), establishing the brand guidelines, and applying that new language to various media. completed in new york, ny at adoptive.  


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branded elements