Wistia at Unbound ‘26
My roles: creative direction, design, event planning, and print management
Wistia Team: Alex Friend, Barry Epstein, Erica Griffith, Tiffany Chu, David Sizemore, Abby Glasgow, Taylor Corrado, Laura Armstrong, Meg Dalessandro, Frank Emanuele, Elise Beck, Shaunna Campbell, and Genevieve Alas
Completed remotely at Wistia.
Hubspot’s annual conference, Unbound, is Wistia’s biggest event of the year and I was responsible for how we showed up to that event visually. After collaborating with my copywriting partner, Barry Epstein, he came up with the concept “Video that powers your pipeline” and we created an experience full of electrical current, power, and light. We also created a handout that looked and felt like a cheeky play on an instruction manual you might get with a new appliance. The visual language I created spanned the booth experience to our social assets to our big afterparty, Afterglow.
Booth Design
