Moxy Hotels
My roles: design, art direction, styling, and photography (all photography except for the Lucky Cat, Tick Tock, and Marie Claire images is taken by me)
CA Creative team: Carol Han, Melissa Elliott, Camille Kail, Andie Fowler, Alex Friend
Completed in New York, NY at CA Creative.
Moxy Times Square is an "energetic alternative to the typical hotel experience" that offers affordable prices without sacrificing style or fun. We began covering the hotel's social channels before it opened, offering glimpses into the construction and neighborhood hot spots. Once the hotel opened in September 2017, we already established a core audience and social media style that was both cheeky and luxurious.
